App Design

J.P Morgan Chase

2019

Chase UK bank app

Chase UK offers products and features designed to meet the financial needs of UK customers.

Chase Bank UK is the British arm of JPMorgan Chase, one of the largest financial institutions in the world. Chase launched its UK consumer banking services in September 2021, marking its entry into the British retail banking market. Unlike in the U.S., where Chase offers a wide range of traditional banking services, the UK branch of Chase is a digital-only bank, meaning it operates without physical branches and is accessible via its mobile app.

The Chase UK banking app marks Chase's initial expansion beyond the U.S. market. Chase UK is designed to offer products and features specifically tailored to the financial needs of customers in the United Kingdom. In the U.S., Chase is one of the largest consumer banks, serving nearly half of all households, with 55 million active digital customers.

Chase Bank UK is primarily targeting tech-savvy individuals looking for a modern, app-based banking solution without the need for a traditional bank branch experience. Its perks, such as cashback, fee-free foreign spending, and strong customer support, have made it an attractive option in the growing UK digital banking space, competing with challengers like Monzo and Starling Bank.

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Involvement

Back in 2019, a colleague and I had the opportunity to contribute to the initial development of the Chase UK banking app. We were brought in during the early stages of the project when teams were still forming, and the overall product direction was yet to be finalized. It was an exciting time, as much of the groundwork for the app was still in development.

Over the course of about three months, we worked closely with management and the product team. Our primary focus during this compressed timeframe was to help build out the design team and establish processes that would set them up for long-term success. We knew it was crucial to get the design foundation right, as it would guide the team as they moved from conceptual stages into full product development.

In addition to team-building efforts, we also played a key role in defining and exploring the key workflows and potential UX patterns for the app. This involved a lot of collaboration and brainstorming to ensure we were creating user-friendly designs that aligned with the broader goals of the project. One of our major contributions was the creation of numerous prototypes using a wireframe toolkit we helped develop. This toolkit was essential, as it allowed developers to begin building out some of the proposed components and patterns that would be needed as the app moved toward full-scale development. Through this process, we helped lay the groundwork for a seamless transition into the next stages of the app's development.

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